Miasa GmbH

Food and Beverage

"Once cultivated by Persian kings and believed to have healing powers, saffron is now fuelling the growth of a small German business that imports tons of the spice from Iran to make fine food products for sale in Europe and the Gulf. "We try to capture the soul of saffron and the magic it contains," says Michael Sabet, an Iranian-German business executive who quit his banking job six years ago to found Miasa GmbH, which is now doubling its revenues every year. Sabet is one of many German business leaders who see great business opportunities opening up in Iran after the end of sanctions related to its nuclear weapons programme." (Reuters, "Iranian saffron fuels growth of German food business," 9/30/2016).