Six months after rumors circulated on the possible entry of Indian-owned British-built Jaguar Land Rover to Iran, the company has confirmed it is coming with more than half a dozen new SUVs and sedans. As part of a business event hosted by the trade section of the British Embassy in downtown Tehran last week, the company's local partner, Ravanro Khodro, had an official stand promoting their new soon-to-be imported vehicles. For the Jaguar brands, Ravanro will push ahead with imports of the XE sedan, XF sedan, XJ sedan, crossover F-Pace as well as the convertible F-Type, its promotional brochure reads. Meanwhile, for Land Rover-labeled vehicles, the local firm's brochure say it will import the Discovery Sport, New Discovery, Range Rover Evoque, the just-introduced Range Rover Velar and the Range Rover Sport." (April 2017)
Land Rover is a subsidiary of Indian multinational automotive corporation Tata Motors.
"Last week, Qorbani announced that Benz, Volkswagen, Volvo, Fiat, Rover, Skoda, Renault, Peugeot, Kia and Toyota would take part in the Iranian auto expo, adding that the US car-manufacturers would also join the event. 'In case of desirable conditions, General Motors and Ford companies will also attend the event.' He continued that some leading car parts makers, including Siemens, FORD Mendo, Busch, FRW and ACI would attend the gathering. The event will start work on December 10." (Fars News, "55 Giant Int'l Carmakers, Part-Makers to Participate in Iranian Auto Expo," 11/2/14)
In September 2011, an Iranian source said that Land Rover was being imported into Iran in 2010 and that “dealership land was bought, the service bay was being set up… [and] they had presold dozens of cars.” (PBS Tehran Bureau, “Iran’s Fast, Furious, and Filthy Rich,” 9/9/11)
In February 2010, it was reported that Land Rover is actively seeking entry into the Iranian market. (Arabian Business, “Land Rover seeks to tap Iranian market,” 2/7/10)