Caran d'Ache SA


Has an Iran website.


"Caran d’Ache SA, a century-old Swiss maker of writing instruments, supplied Iranian school children with pencils before the 1979 Islamic Revolution. Now, it’s betting on a partnership with a pistachio exporter to make a comeback in the country of 77 million. Used by artists including Pablo Picasso, the maker of colored pencils and pastels reopened for business in Iran last year... The Swiss company’s pens, pencils and colors are sold in stores of Iran’s Daya Group together with a range of other products, such as Swiss watches. Alliances with large local groups such as Daya, which operates in businesses ranging from consumer goods to healthcare and is also an exporter of pistachio nuts, are opening up doors for companies such as Caran d’Ache... Iran is currently the family-owned pencil maker’s third-largest market in the Middle East and sales growth of 25 percent is expected in 2016 and the next two years, according to Chief Executive Officer Jean-Francois de Saussure. The CEO was part of a business delegation that accompanied Swiss President Johann Schneider-Ammann on a trip to Tehran in February." (Bloomberg, “Swiss Pencil Maker Counts on Nut Exporter for Iran Comeback,” 5/3/2016)