According to its website, “BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in product design, visual display, mobile communication and network convergence technologies. BenQ offers unrivalled breadth and depth of products and integrating technologies across platforms through the brand promise of "Enjoyment Matters”, including projectors, LCD displays, laptop PCs, Netbooks, All-on-One PCs, LCD TVs, digital cameras, communication products and computing peripherals. 2008 revenues for BenQ Corporation exceeded US$1.54 billion” (Company Website).
According to Business Monitor International, BenQ is a leading electronics manufacturer in the region: “Consumer electronics giant BenQ, for example, employs Iran Nara to carry out semi-knocked down (SKD) assembly of its monitors in Iran, while partnering with Farzanegan to distribute products not subject to high customs duties, such as notebooks, cameras and projectors.” (Business Monitor International, "Iran Q1 2010 Market Overview Article)," 12/14/2009).
“BenQ has teamed up with local partner Irannara to accelerate sales of its LCD monitors in Iran as it attempts to wrest market share away from LG. An SKD LCD manufacturing facility, which is wholly-owned and operated by Irannara, has been launched in Iran with an initial production capacity of 1,000 17” BenQ-branded LCD monitors per day” (ITP.net, “Irannara starts LCD production in Iran for BenQ,” 2/12/2005).
BenQ is featured repeatedly on the Iran website Iranian ICT News, and mentioned in an article on top brands in the digital market (Iranian ICT News Website).
BenQ representatives explicitly express the company’s interest in Iran: “BenQ is setting its sights on a larger slice of the Iranian market. The company is predicting that over 800,000 new PCs will be sold in Iran this year, and through stronger ties with local PC manufacturers, the components manufacturer aims to take a bigger share of that total.”
“BenQ represents all that is possible when IT products are designed with users in mind,” said Robert Dung, managing director, BenQ Middle East. “BenQ aims to be the leader in the region’s consumer electronics market within five years, by offering high-value, low-cost technology to Middle East buyers. Meeting demand for new quality products in Iran is one of the many ways we’re achieving that” (Arabianbusiness.com, “BenQ looks to Iranian market to grow re-export business,” 1/21/03).